dirt is where clean eating and great taste coexist. We are a "counter casual", all-day dining experience combining fresh, healthy-ish food with convenience and simplicity. We believe in high-quality, nutritious food, served quickly and affordably.
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dec 2013
DIRT is born on paper under a different name (actually, there were many, many different names before DIRT was officially "DIRT").
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nov 2015
After two years of research, planning, menu development, and construction, we open our first location in a small space on South Beach a few blocks from the beach.
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mar 2016
Within five months of opening, we are named "Best New Concept" by StarChefs.
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jun 2016
DIRT is named "Best Inexpensive Restaurant" by the Miami New Times.
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jun 2017
We move our Miami Beach operations to a new, bigger location in Sunset Harbour, Miami's best dining neighborhood, within walking distance of our friends at Anatomy, Barry's Bootcamp, Flywheel, Green Monkey Yoga, Modo Yoga, Shift, and Sweat440!
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oct 2017
DIRT opens on the "mainland" in Mary Brickell Village, in the heart of downtown Miami.
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nov 2018
We announced our opening in Arlington, Virginia, our first location outside of Florida!
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dec 2018
We launched DIRT Does Fitness, a partnership between DIRT, lululemon, Nike, and various gyms in Miami Beach. We offer free classes every 1-2 weeks to promote a healthy lifestyle of exercise, quality food, community, and FUN.
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spring 2019
We’re opening our Arlington location this spring! We hope it'll be the first of many in the D.C. region. :)
our mission is simple +
straight- forward:
to deliver innovative,
delicious,
healthycuisine
with excellent hospitality in
a clean, uplifting
environment that you can enjoy at any time of day.
TRANSPARENCY – FROM THE GROUND UP
We know where our food comes from, and we think you should too. We highlight food artisans and local farmers + purveyors on the Farms + Friends map at each DIRT location.
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Bulletproof
seattle, wa XCT Oil (TM) and Collagelatin (TM)
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blanchard's coffee
richmond, vaEspresso
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creekstone farms
arkansas city, ks Grass-Fed Steak
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dirty lemon
new york, ny Cold-Pressed Juices
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impossible foods
redwood city, ca Vegan Burgers
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duofab
lake worth, flFarms + Friends Art Installation
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argyle coffee
fort lauderdale, flCold Brew
helium creative
fort lauderdale, flDesign + Branding
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live ultimate
miami, fl Organic CBD + Mushroom Supplements
Pamela Wasabi
miami, fl Vegan Pastries
Pure Protein Project
miami, fl Adashah
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counter culture kombucha
homestead, fl Kombucha
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harpke family farm
dania beach, fl Pea Shoots + Sunflower Sprouts
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juicera
hollywood, fl Cold-Pressed Juices + Shots
Urban Robot
Miami Beach, FL Interior Design
J. Wakefield Brewing
Wynwood, Miami Craft Beers
Zak the Baker
Wynwood, Miami Baked Goods
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mia brewing
doral, fl Craft Beers
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natural force
elkton, md Organic Whey Protein
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vegansmart
irvine, caPlant Protein Powder
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3 Stars Brewing
Washington, D.C. Craft Beer
Alchemist Coffee Company
Washington, D.C. Cold Brew Coffee
ANXO Cidery
Washington, D.C. Craft Cider
Call Your Mother
Washington, D.C. Artisan Bagels
Fare Well / Sticky Fingers
Washington, D.C. Vegan Baked Goods
Ice Cream Jubilee
Washington, D.C. Vegan Sorbets + Ice Cream
Little Leaf Shop
Washington, D.C. Plants + Succulents
Little Wild Things Farm
Washington, D.C. Microgreens
Sip City
Washington, D.C. Sparkling Switchel
Craft Kombucha
Washington, D.C. Kombucha
Pluma by Bluebird Bakery
Washington, D.C. Baked Goods
Grace Street Coffee
Washington, D.C. Seasonal Espresso + Drip Coffee
Studio 3877
Washington, D.C. Interior Design
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Logan's Sausage
Alexandria, VA Chicken Apple Sausage
Port City Brewing
Alexandria, VA Craft Beer
True Made Foods
Alexandria, VA Low-Sugar Ketchup
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Fresh Tofu
Allentown, PA Organic Tofu
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Chestnut Oat Vineyard
Barboursville, VA Wine
Solace Brewing Company
Sterling, VA Craft Beer
Alewerks
Williamsburg, VA Craft Beer
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Paromi Tea
Bethesda, MD Organic Artisan Teas
South Mountain Creamery
Middletown, MD Grass-Fed Butter + Milk
Hummingbird Farms
Ridgely, MD Heirloom Tomatoes
Caprikorn Farms
Rohrersville, MD Goat Cheese
Evolution Craft Brewing Co.
Salisbury, MD Craft Beer
Godfrey's Farm
Sudlersville, MD Asparagus
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Trickling Springs Creamery
Chambersburg, PA Non-GMO, Grass-Fed Milk
Pequea Valley Farm
Ronks, PA Grass-Fed, Hormone-Free, Antibiotic-Free Yogurt
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Burch Farms
Faison, NC Sweet Potatoes
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FreeBird
Fredericksburg, PA Humanely Raised, Antibiotic-Free Chicken
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Emerick's Pure Maple Syrup
Hyndman, PA Maple Syrup
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Davis Mushroom
Kennett Square, PA Button + Portobello Mushrooms
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Martin's Quality Eggs
Lititz, PA Cage-Free Eggs
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Scott Farms
Lucama, NC Sweet Potatoes
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Seven Hills Foods
Lynchburg, VA Grass-Fed Steak + Burgers
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Sunwarrior
Overton, NV Organic Plant Protein
Jeff LaTulippe
Co-Founder
Jeff is responsible for all aspects of DIRT's operations. He began writing the business plan for DIRT with no prior experience in the restaurant industry except for a few months as a busboy in high school. Prior to taking the entrepreneurial plunge with DIRT, Jeff worked in finance, helping executives in various industries to execute their strategic visions.
Jeff's passion for DIRT and his desire to maintain a healthy lifestyle are based on his own personal struggles with weight loss and a family history plagued by extremely unhealthy lifestyles. After tipping the scales at 208 pounds at the age of 20, Jeff lost 50 pounds over the next decade after embracing a healthy diet and exercise regimen. This drastic change is what inspired him to create DIRT.
Aaron Licardo
Director Of Operations
Aaron Licardo joined DIRT in May 2017 and currently serves as the Company's Director of Operations in Miami, where he oversees all unit-level operations.
Prior to joining DIRT, Aaron became the Executive Chef of Tarpon Bend Raw Bar & Grill in Coral Gables at the age of 23. Within two years, he held dual roles as Executive Chef and General Manager at Tarpon Bend. He has also held hospitality positions at various hotels and resorts, including Hilton, Marriott, and Hyatt.
The son of a chef, Aaron started washing dishes at the age of 14 and cooking at 15 at Bob's Clam Hut, which was featured on Food Network's Diners, Drive-ins, and Dives in his hometown of Kittery, Maine. He moved to Miami at 18 and graduated from Johnson & Wales University with a Bachelor's Degree in Culinary & Hospitality Management in 2007.
Aaron loves to “pay it forward" by developing and guiding new team members both professionally and personally. He lives in Miami, where he enjoys running throughout the downtown area and Key Biscayne.
Matt Ernst
Co-Founder
Matt works on all aspects of DIRT’s strategic direction and execution. A life-long entrepreneur, Matt was the founder and CEO of Amentra, an IT systems integrator that became one of the fastest growing privately held companies in North America as recognized by Inc. and Deloitte & Touche. After eight years of rapid growth, Amentra was sold to Red Hat.
JJ
Co-Founder + Coo
JJ is responsible for business operations, company culture and vision, community engagement, and the customer experience. In addition, he works closely with Co-Founders Jeff LaTulippe and Matt Ernst on strategic planning and aggressive growth.
Prior to DIRT, JJ worked in the restaurant industry for over twenty years in various roles with both privately held companies and public restaurant groups such as Brinker International, Happy + Hale and Bloomin' Brands.
JJ attended the School of Journalism and Mass Communications at The University of North Carolina at Chapel Hill. He was also a Mentor for the Mentored Study Program with The Fuqua School of Business at Duke University.
JJ lives in Miami Beach with his wife and two children. He is an active health and wellness advocate in the community, a Lululemon Ambassador, and is passionate about educating youth in nutrition and physical activity
Aaron Licardo
Director Of Operations
Aaron Licardo joined DIRT in May 2017 and currently serves as the Company's Director of Operations in Miami, where he oversees all unit-level operations.
Prior to joining DIRT, Aaron became the Executive Chef of Tarpon Bend Raw Bar & Grill in Coral Gables at the age of 23. Within two years, he held dual roles as Executive Chef and General Manager at Tarpon Bend. He has also held hospitality positions at various hotels and resorts, including Hilton, Marriott, and Hyatt.
The son of a chef, Aaron started washing dishes at the age of 14 and cooking at 15 at Bob's Clam Hut, which was featured on Food Network's Diners, Drive-ins, and Dives in his hometown of Kittery, Maine. He moved to Miami at 18 and graduated from Johnson & Wales University with a Bachelor's Degree in Culinary & Hospitality Management in 2007.
Aaron loves to “pay it forward" by developing and guiding new team members both professionally and personally. He lives in Miami, where he enjoys running throughout the downtown area and Key Biscayne.
THE DIRT ON DIRT.
chris / nycMy favorite restaurant in Miami. There truly is something for everybody here whether you are paleo, vegan, a macro counter, or just all around healthy. Especially great spot to bring people with varying tastes and diets. The only thing as consistent as the food is the service. From ownership down to everyday staff you truly feel like they care about the customer and also that they love what they do. Best in class restaurant in this space not just in Miami but in all of the US and Canada. They have set the bar. Will continue to be a loyal customer.
john / fort meyersOverall, this restaurant is 5 stars from the atmosphere to the staff. Located in Downtown Miami, this place stands out as an establishment where you can have great food with people that you want to have a good time with. There isn't much seating inside, but there is plenty of seating outside for large groups of people. I ordered the matcha protein pancakes and I immediately fell in love. Dirt feels like a home away from home. When I went to this restaurant, my friends and I spent about 3 hours there. That's how comfortable this place is. I highly recommend parking in a garage so you don't have to worry about a parking ticket if you stay too long while enjoying yourself.